I presented to the South African Western Cape PR-net group last week at the 12 Apostles hotel in Camp’s Bay on the social media press release. The view of the sun setting over a stormy sea from the bar balcony and the attendance were fantastic.
Around 70 public relations professionals showed up, with by far the majority of them involved in public relations for a group of clients rather than in-house PR roles.
One things that attendees seemed particularly captured by was in hearing about the importance of keyword research and use in optimised and social media press releases.
I ran through some of the basic keyword research tools, how to select your keyword/s and how to use them in a press release for maximum impact. You can see a summary of my slides below the video.
I asked an attendee, Tracy Jones from Positive Dialogue Communications, how she found it. Click the video below to watch.
I have posted my slide presentation up online at Slideshare.
I am running a one day workshop on the 25th of March in Cape Town, called “How to Optimise Your Press Release for Social Media”. For more details and to register contact me here or register online.
Here’s what participants will be getting for their investment:
- Understand keyword targeting – the whole story and the advanced tools.
- The complete anatomy of a social media press release.
- Advanced distribution tricks and tips.
- Setting up a social media press room.
- Getting your news onto page one of Google search.
- Discover the hidden depth of Google (including local search, universal search, options
- and normal search.)
- How to use Twitter fully for massive traffic to your news.
- A case study of a successful social media release.
And much more…
When: Thursday 25th March 2010
Where: Cape Town
Time: 8.30 registration. 9 am – 4pm
ECKM873SR7BV
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