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Posted by: philipvanzyl
Date: March 2, 2010

How to Write a Social Media Press Release.

I presented to the South African Western Cape PR-net group last week at the 12 Apostles hotel in Camp’s Bay on the social media press release. The view of the sun setting over a stormy sea from the bar balcony and the attendance were fantastic.

Around 70 public relations professionals showed up, with by far the majority of them involved in public relations for a group of clients rather than in-house PR roles.

One things that attendees seemed particularly captured by was in hearing about the importance of keyword research and use in optimised and social media press releases.

I ran through some of the basic keyword research tools, how to select your keyword/s and how to use them in a press release for maximum impact. You can see a summary of my slides below the video.

I asked an attendee, Tracy Jones from Positive Dialogue Communications, how she found it. Click the video below to watch.

I have posted my slide presentation up online at Slideshare.

Ten Steps To Optimising Your Press Release For Social Media Philip Van Zyl

View more presentations from Philip van Zyl.

I am running a one day workshop on the 25th of March in Cape Town, called “How to Optimise Your Press Release for Social Media”. For more details and to register contact me here or register online.

Here’s what participants will be getting for their investment:

Understand keyword targeting – the whole story and the advanced tools.
The complete anatomy of a social media press release.
Advanced distribution tricks and tips.
Setting up a social media press room.
Getting your news onto page one of Google search.
Discover the hidden depth of Google (including local search, universal search, options
and normal search.)
How to use Twitter fully for massive traffic to your news.
A case study of a successful social media release.

And much more…

When: Thursday 25th March 2010
Where: Cape Town
Time: 8.30 registration. 9 am – 4pm
ECKM873SR7BV

Please help to spread the word and use the share icons below.

Your comments, as always, are welcome

Tagged as: cape town, PR, press release, public relations, social media, south africa, video, workshop

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New Google Tool – How To Speed Up Your Blog Pages

Google loves speed. And in what is win-win scenario for all bloggers and for Google, they have released a new page speed testing and tweaking tool. And you can get it for free.

Why does Google love speed? Think about it. Google relies on gathering information from every relevant page on the web, as often as possible and and as quickly as possible. The quicker they can perform the search for each page, the nearer they get to the holy grail of “real-time” search.

The quicker Google can complete the routine indexing of every web page that they need to, the more efficient their system is, the less resources they use, and the more money they save.

With the other “real-time” search providers – such as Twitter Search and Collecta angling to hook some of Google’s hallowed users, Google is pushing very hard to keep up with these upstarts.

Why do we love speed? Here it is a double love. On the one hand we want to impress Google so that we can appear on Google’s page one for organic search for our keywords. If our page or pages load slowly, we get a black mark in Google’s homework book which negatively effects our Page Rank (not good!).

On the other hand if our pages load slowly, our real, breathing, coffee drinking page visitors will often click away often before our funky page even loads. As I stress in my Social Media Guide for Business, social media is for real people and not just to schmooz and impress Google.

Different to other page speed tools?

1. Google presumably uses their own tool’s metrics to rate your site, so you’ll be comparing apples with apples in your page speed results and optimization.
2. Google offers a solution to poor speed results – and ways for you to speed up those sluggish pages that are keeping your blog in the bog. Cool.

How do I get speed if I aint got it?

The tool requires Firefox and here’s what you do to get it working. Download and install the following:

1. Google’s pages speed tool (BETA with closure compiler – Windows only).

2. Firefox version 3.5 or higher

3. Firebug Firefox Add-on

4. Java plugin for Firefox

Follow the step by step instructions on running your first test and get yourself in the driving seat and get your blog into the fast lane.

Tagged as: Add-on, Blogging, Collecta, Google, Mozilla Firefox, Organic search, PageRank, Search, social media, Web page

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Will the real social media sherpas please stand up?

The idea of using social media to grow our businesses (read – ‘make more money’) has crept up on most of us like a stalking panther. I always knew it would arrive. I kept myself busy with other things, assuming it would announce itself when it got here.

One day about two years ago, I peeped through the curtains and the social media panther was knocking on my door.

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