Posted by: philipvanzyl
Date: July 8, 2010

Will the Vuvuzela Blend?

Blend-It is a great example of a company that really gets the viral part of social media. They do video best and they do it simply. Emphasis on simple.

Don’t over explain – show rather than talk too much. Build in viewer participation (viewers send in items to blend). Add to that the basic PR principal of finding a current news item or wave to ride, and there you have it! World Cup fever 2010.

Will the Vuvuzela blend?

Brilliant!

What is your favourite viral video? (Share your link in a comment below).

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Posted by: philipvanzyl
Date: March 2, 2010

How to Write a Social Media Press Release.

I presented to the South African Western Cape PR-net group last week at the 12 Apostles hotel in Camp’s Bay on the social media press release. The view of the sun setting over a stormy sea from the bar balcony and the attendance were fantastic.

12_apostles_hotel_social_media_presentation(1) Around 70 public relations professionals showed up, with by far the majority of them involved in public relations for a group of clients rather than in-house PR roles.

One things that attendees seemed particularly captured by was in hearing about the importance of keyword research and use in optimised and social media press releases.

I ran through some of the basic keyword research tools, how to select your keyword/s and how to use them in a press release for maximum impact. You can see a summary of my slides below the video.

I asked an attendee, Tracy Jones from Positive Dialogue Communications, how she found it. Click the video below to watch.

I have posted my slide presentation up online at Slideshare.

I am running a one day workshop on the 25th of March in Cape Town, called “How to Optimise Your Press Release for Social Media”. For more details and to register contact me here or register online.

Here’s what participants will be getting for their investment:

  • Understand keyword targeting – the whole story and the advanced tools.
  • The complete anatomy of a social media press release.
  • Advanced distribution tricks and tips.
  • Setting up a social media press room.
  • Getting your news onto page one of Google search.
  • Discover the hidden depth of Google (including local search, universal search, options
  • and normal search.)
  • How to use Twitter fully for massive traffic to your news.
  • A case study of a successful social media release.

And much more…

When: Thursday 25th March 2010
Where: Cape Town
Time: 8.30 registration. 9 am – 4pm
                                                                                                                ECKM873SR7BV

Please help to spread the word and use the share icons below.

Your comments, as always, are welcome :-)

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Posted by: philipvanzyl
Date: December 3, 2009

New Google Tool – How To Speed Up Your Blog Pages

Google loves speed. And in what is win-win scenario for all bloggers and for Google, they have released a new page speed testing and tweaking tool. And you can get it for free. Why does Google love speed? Think about it. Google relies on gathering information from every relevant page on the web, as often [...]

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Posted by: philipvanzyl
Date: October 20, 2009

Social Media – Chasing the Dragon?

Listening to [yet] another conversation between two small business entrepreneurs this week discussing social media and their businesses, a fiery image sprung to mind The mystical image of the dragon emerging from the mist, flying across the countryside at great speed, fiery devastating breath, capturer of innocence. Collectively, our social media swarm seems to rise [...]

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Posted by: philipvanzyl
Date: October 13, 2009

What is all this social media stuff really worth to my business?

The number one question I get from readers of my social media guide for small business is “how do I calculate return on investment (ROI) for my social media efforts?” And what a good question it is! (aka show me the money). If you are a solopreneur or small business owner you are likely to [...]

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Posted by: philipvanzyl
Date: September 14, 2009

8 Reasons I won’t follow you on Twitter.

This is not a definitive guide. It’s not meant to be. These are my reasons for not following certain  people back when they follow me on Twitter, and I look forward to hearing what yours are. If you are on Twitter you’ll be used to experiencing this every day. You receive an email from Twitter [...]

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Posted by: admin
Date: June 23, 2009

Will the real social media sherpas please stand up?

Get Social Media Guide 2009

The idea of using social media to grow our businesses (read – ‘make more money’) has crept up on most of us like a stalking panther. I always knew it would arrive. I kept myself busy with other things, assuming it would announce itself when it got here.

One day about two years ago, I peeped through the curtains and the social media panther was knocking on my door.

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