Blend-It is a great example of a company that really gets the viral part of social media. They do video best and they do it simply. Emphasis on simple.
Don’t over explain – show rather than talk too much. Build in viewer participation (viewers send in items to blend). Add to that the basic PR principal of finding a current news item or wave to ride, and there you have it! World Cup fever 2010.
Will the Vuvuzela blend?
What is your favourite viral video? (Share your link in a comment below).