Posted by: philipvanzyl
Date: July 8, 2010

Will the Vuvuzela Blend?

Blend-It is a great example of a company that really gets the viral part of social media. They do video best and they do it simply. Emphasis on simple.

Don’t over explain – show rather than talk too much. Build in viewer participation (viewers send in items to blend). Add to that the basic PR principal of finding a current news item or wave to ride, and there you have it! World Cup fever 2010.

Will the Vuvuzela blend?

Brilliant!

What is your favourite viral video? (Share your link in a comment below).

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