How to Optimise Your Press Release for Social Media

One day workshop
Cape Town 25th March 2010
Reserve your place on this page.

Following on from the successful mini-workshop to 70 members of Western Cape’s PR-net, this one day workshop will go into more detail on how to write a brilliant, optimised and social media press release.

See below what participant Tracy Jones from Positive Dialogue Communications had to say just after my one hour summary presentation on the topic two weeks ago.

What you will get for your investment:

  • Understand keyword targeting – the whole story and the advanced tools.
  • The complete anatomy of a social media press release.
  • Advanced distribution tricks and tips.
  • Setting up a social media press room.
  • Getting your news onto page one of Google search.
  • Discover the hidden depth of Google (including local search, universal search, options
  • and normal search.)
  • How to use Twitter fully for massive traffic to your news.
  • A case study of a successful social media release.
  • And much more…

When: Thursday 25th March 2010
Where: Cape Town
Time: 8.30 registration. 9 am – 4pm
Cost: R1482 (incl. VAT) per person.
(Includes teas, coffee, light lunch & workbook).

Who should attend?

  • PR agency professionals
  • Communications professionals
  • Public Affairs professionals
  • Anyone who sends out press releases…

Special offer: Book and pay for three delegates and fourth attends free.

Space is limited. Reserve your place right now by completing the registration form below. Once you have completed the form, hit the “Register Me” button, we will send you an invoice for the amount owing.


More Silicon Cape Events
March 22, 2010 at 10:27 am

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